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Member Benefits
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The Incentive Gift Card Council (IGCC) is a strategic industry group (SIG) within the Incentive Marketing Association (IMA) and is dedicated to furthering the education of corporate America on the use of gift cards as corporate incentives, recognition, and customer loyalty programs. Our membership consists of over 200 industry leaders - retailers, distribution partners, vendor/processor partners, agency partners, resellers and incentive houses, as detailed below.

Category Type

Member % of Total

Merchant Partner 46.20%
Distribution Partner 28.80%
Vendor Partner 13.04%
Agency Partner 11.96%

The IMA is dedicated to helping its members prosper in the B2B marketplace. IMA’s mission is to advocate for, and promote the use of incentives and recognition to improve business performance, through research, education, thought leadership, and a professional, mainstream media campaign designed to reach decision makers in corporate America. IMA membership is open to all product and service providers in the incentive, recognition and customer loyalty fields.

The IGCC, together with the IMA, is dedicated to helping our members prosper in the B2B incentive, recognition, and loyalty marketplace and other third party channels. Being a member of both IGCC and IMA is one of the most efficient  and cost-effective ways to meet and network with industry leaders, develop key relationships and to gain access to vital educational information on industry trends allowing our membership to successfully cultivate and grow a robust B2B program.

Your IMA/IGCC membership will help you increase your networking opportunities, give you access to key educational opportunities, identify trends, influences and strategies within the industry and leverage your promotional dollars. IGCC’s efforts are geared towards achieving the ultimate goal— increased use of gift cards in the B2B incentive / loyalty marketplace and other third party channels to drive increased sales opportunities for IGCC members.

Your benefits include:

  • Networking opportunities and 3 membership meetings, annually. According to our membership - networking is the #1 reason they join.

  • B2B Gift Card Marketplace Research, White Papers & Speakers.

  • Educational Webinars and Industry Updates to provide performance benchmarking and best practices.

  • Presence on the IGCC website,, includes listing in the online member directory.

  • Marketing exposure via trade publications, trade shows, website presence and sponsorship opportunities, including discounted rates for these opportunities.

  • Through the IMA, representation in the Incentive Federation, the industry’s lobby group in Washington, DC.


“IGCC has provided me an excellent opportunity to expand and learn from my peers about the Business to Business customer. Being new to the gift card industry, IGCC’s support was critical in making an easy transition into my new role as a Gift Card Program Manager.”

Jayne Stegemiller
Marketing Manager, Gift Cards
Cracker Barrel Old Country Store

“There are 3 most important elements that Great Lakes Scrip Center looks to the IGCC for. The first is all about the people. We call it ‘networking’ but to us it’s partnerships and many of those partnerships have turned into great friendships. The second might be called expertise. Although we are not a card issuer nor do we deal with many of the legislative matters they do affect our business. The IGCC helps keep us in the know and promotes the cause of everything gift cards. The third would be for lack of a better word the glue. The IGCC keeps us together, it keeps us talking, it promotes goodwill and it is constantly looking to the future. What more could you ask for?”

Jack Smith
Chief Executive Officer
Great Lakes Scrip Center

“The Industry Research provided by the IGCC and Incentive Research Foundation partnership is truly invaluable.   It’s essential to understand the complexities of the B2B space and IGCC provides networking benefits to stay connected with these key industry partners.”

Paul Hubert
SVP Customer & Merchant Operations
GC Incentives, a division of GiftCertificates .com

 “Every year we’re energized by the IGCC discussion and events. They’re so targeted to our industry and needs. We’ve used IGCC research as a jumping off point to do our own surveys and blogging. Regularly connecting with IGCC resources helps discipline our team to make everything we do better. In this results-driven industry we get so much out of our IGCC participation. The value from IGCC training, research, learning, legal info, and networking is far lower for IGCC than if we even budgeted sending one person to one seminar.”

Jim Roosa
Vice President Managing Director
Stoner Bunting

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