IGCC Webinar on June 12, 2019 from 12:00pm - 1:00pm CT

Gift Card Arbitrage - What is it and How does it impact my business?

What is Arbitrage?  How does it impact my Gift Card sales?  Is it good or bad? Why is it important for me to be aware of?  How do I monitor and measure my gift card promotions.  How do I make sure I am not creating Artificial Secondary Supply (AKA arbitrage) and creating an un-intentional "middle man"?

Presented by IGCC board member:

Martha Weaver, Director of Merchant Relationships, Raise.Com