IGCC Member Conversation:

Gift Cards Yield Power Despite Economic Uncertainty

March 23, 2023 @ 12:00 - 1:00 PM CDT

Inflation continues to rock the economy for both consumers and businesses. As the dust settles on one of the most disruptive times in modern history, rising costs, tech sector layoffs, and tense geopolitical conditions still loom over the economy. The 20th U.S. Annual Prepaid Consumer Insights Survey from Fiserv sheds light on the changing nature of gift cards in today’s economic environment. We’ll discuss the survey results one-on-one with Tom Niedbalski, VP Fiserv Gift Solutions. IMA members will better understand the impact of inflation on businesses that increasingly use gift cards to incentivize and reward their employees, motivate their customers, and add value to their brand.

Presenter: Tom Niedbalski, VP Fiserv Gift Solutions

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