New IGCC Guide Helps Organizations Optimize Gift Card Purchases for Employee Recognition 

MINNEAPOLIS Nov. 18, 2019 – Just in time for end of year employee and customer recognition gifts, the Incentive Gift Card Council’s (IGCC) new buyer’s guide provides important tips and considerations to help buyers provide meaningful gift card choices and save money.  

A recent study showed 69% of corporate purchases of gift cards for employee recognition are made at local retailers,* which may not be a cost-effective or efficient way to purchase large quantities of gift cards. 

“Trying to buy a bulk quantity of gift cards at a retail counter can be a frustrating experience,” says Hollis Thornton, CPIM, senior account executive at Blackhawk Network/Velocity B2B and IGCC board director. “Most POS systems and sales associates are not equipped to process large orders. Further, many companies need to pay with ACH and you can’t do that in the retail setting, “ she explained.

The new IGCC buyer’s guide offers step-by-step advice and tips to help buyers looking for one specific brand and for those looking for multiple brands. 

Finding the right mix of brands to appeal to a diverse group of employees or customers can be challenging. “If you want multiple brands or you are unsure of the best fit for what you want to accomplish, our IGCC members will work with you to come up with the best solution,” Thornton said. Buying online allows organizations to purchase via the corporate or bulk option, which often includes volume discounts. 

Previous IGCC research showed corporate gift card buyers are looking for choice, ease and service. The new guide helps you quickly and easily find the resources that can help you achieve your goals. It also provides links to the IGCC’s member directory which includes nearly 200 industry-leading retailers, distributors, vendors and agencies that make it easy to select, securely distribute and manage a gift card recognition program. 

*Industry Outlook for 2020: Merchandise, Gift Card and Event Gifting – Incentive Research Foundation, Nov. 2019.