On Tuesday, April 2 the Flourish Conference
will open with an insightful keynote by Russ Klein, CEO of The American Marketing Association titled: The Next Frontier for Brand Owners: Experience Design.
Klein has quarterbacked teams for many of the world’s foremost brand names—holding top marketing and advertising posts at Dr. Pepper/7UP Companies, Gatorade, 7-Eleven, Burger King, and Arby’s.
His Burger King body of work was recognized by ADWEEK as “The Advertiser of the Decade” for the 2000’s. Additionally, Klein was recognized as a seminal influence behind Burger King’s title of Creative Marketer of the Year at Cannes Ad Festival 2017.
As CEO for the American Marketing Association, Klein is charged with the transformation of the AMA to become the essential community for marketers.