IMA Latest Incentive News And Corporate Incentives

The IMA News section is a collection of articles both released by IMA as well as articles featuring IMA members.

How to Increase Sales with Self-Selected Incentive Programs

Posted on 10/29/2021
It's no secret that offering incentives to increase sales is a time-tested, effective marketing tactic. That's why so many companies offer both employees and customers incentives to boost their sales, and why so many people are interested in learning

Incentive Gift Cards Get Even More Popular in a Touchless World

Posted on 9/13/2021
Gift card use in corporate America is having a moment. Actually, as the return to offices has been pushed back by most companies due to another spike in COVID cases, the gift cards moment will likely be extended indefinitely.

How Does Your Incentive or Loyalty Program Measure Up?

Posted on 9/13/2021
New benchmark study from the IESP reveals expectations for program success.

Industry News & Press Releases

The Industry News & Press Release section includes news from member companies, incentive products, and industry promotions.

Outlook and Budgets for 2022 Incentive Programs on the Rise

Posted on 12/14/2021
A new Incentive Research Foundation study reveals gift, gift-card and event-gifting trends for North American and European programs.

Focus Report: Break Out the Lanyards

Posted on 10/1/2021
Trade shows and marketing events are poised for a rebound.

Incentive Gift Cards Get Even More Popular in a Touchless World

Posted on 9/13/2021
Gift card use in corporate America is having a moment. Actually, as the return to offices has been pushed back by most companies due to another spike in COVID cases, the gift cards moment will likely be extended indefinitely.