IMA Latest Incentive News And Corporate Incentives

The IMA News section is a collection of articles both released by IMA as well as articles featuring IMA members.

Recognition Professionals International Joins the Incentive Marketing Association

Posted on 6/23/2022
IMA and RPI announced today that RPI has joined the IMA as a Strategic Industry Group (SIG). The two organizations have been collaborating closely since signing an affiliation agreement in March of 2021.

International Business Association Helps Local Salt Lake Charity

Posted on 6/14/2022
Minneapolis, MN-based Incentive Marketing Association (IMA) recently selected The INN Between as the recipient of their 2022 philanthropic efforts.

Shortlist Announced for the 2022 IMA Summit Awards

Posted on 5/31/2022
The Incentive Marketing Association (IMA) announced the shortlist for the 2022 IMA Summit Awards.

Industry News & Press Releases

The Industry News & Press Release section includes news from member companies, incentive products, and industry promotions.

IMRA Launches Campaign to Spotlight Reps

Posted on 6/24/2022
IMRA has launched a new tag line and campaign to better tell the story of incentive representatives. To learn about the campaign and get an update on the state of the incentive representative business, RRN caught up with Tom Edgette, IMRA President,

The emergence of big spenders since 2020

Posted on 5/29/2022
In only two years, we have experienced so much change and with it we are seeing the emergence of big spenders in the B2B gift card sector across employee benefits, reward and recognition, customer loyalty and crypto markets.

Let’s talk loyalty. What’s the opportunity?

Posted on 5/24/2022
Alongside rewards, incentives and recognition - there’s another term that’s become a bit of a buzzword across the gift card industry this year: “loyalty.”