IMA Webinar: What Makes or Breaks a Successful Customer Experience on your Website?
David Fox's Findings from Client Data and Research with Google
How do you evaluate your website's current performance? Is it meeting the expectations of your prospects? Is it easy for customers to find what they’re looking for? Although we are all in the incentive and recognition business, we are all first in the sales business—and your website is your first salesperson. By the time you encounter a customer for a conversation, presentation or purchase, they are already 65% through the buying process, making it more important than ever to understand what makes or breaks a successful customer experience. Please join us as subject matter expert David Fox answers these questions and more through his work with clients and research with Google.
As a Google Web Almanac organizer, Google Chrome contributor, speaker, and provider of webinars and UX training, David excels in explaining tech in non-tech speak. You will leave this session with a better understanding of the do’s and don’ts of websites and be better equipped to uncover site gaps and various techniques to make your phone ring.
Held on: Friday, January 31, 2020, 11:00 am - 12:00 pm CT via GoToWebinar
Presenter: David Fox, Google Chrome Contributor
Moderator: Brant Dolan, CPIM, Quality Incentive Company
Registration closes Thursday, January 30.