IMA News & Press Releases

The IMA News section is a collection of articles both released by IMA as well as articles featuring IMA members.

Six Tips for Maximizing Your Gift Card Program

Posted on 8/21/2019
Incentive Marketing Associations’ Incentive Gift Card Council (IGCC) offers advice on how meeting planners can best utilize gift cards in their programs.

Killingback Elected IMA Board President

Posted on 8/14/2019
The Incentive Marketing Association (IMA) has elected Don Killingback, director of business development, Wyndham Destinations, its 2019-2020 board president and announced new officers and directors.

IMA Strategic Industry Groups and Chapters Honor Five Outstanding Volunteers with IMA Spirit Awards

Posted on 7/25/2019
IMA Strategic Industry Groups and Chapters Honor Five Outstanding Volunteers with IMA Spirit Awards

Industry News & Press Releases

The Industry News & Press Release section includes postings on member companies and other incentive news.

Talking Channel: What To Do When Brand Loyalty Declines

Posted on 7/19/2019
Two ITA Group channel partner experts, Max Kenkel and Greg Goetz, sit down with us to talk about dwindling customer attrition and how leveraging data is your best strategy