Gift Cards' Promotional Potential
A conversation with GC Incentives' Cindy Mielke
Incentive magazine article by Alex Palmer | March 06, 2018
Gift cards have been undergoing an evolution in recent years, expanding from serving a specific, limited (if important) function, to something more holistic; shifting from "gifts" to "branded currency" that offers a far wider range of possibilities, as employee incentives for self-use or promotional tools for consumers. To learn more about where gift cards are going, we spoke with Cindy Mielke, CPIM, director of marketing and sales operations for GC Incentives
. She discussed the changes she is seeing and the promise this expanding segment of the industry offers for incentive planners, marketers, and merchants alike.