Tom Niedbalski Receives 2018 IMA President’s Award


MINNEAPOLIS – July 25, 2018
– Tom Niedbalski, vice president of global partnerships and sales, First Data Corporation, was honored with the 2018 IMA President’s Award at the Incentive Marketing Association’s (IMA) annual IMA Summit in Newport Beach, California this week.

The IMA President’s Award recognizes individuals who have actively furthered IMA’s mission to create a greater awareness of incentives, help incentive suppliers prosper in a changing business environment through education, training, research, and marketing; and through example, promote high standards of professionalism in the incentive field.

During his nearly 30 years in the industry, Niedbalski serves as a resource for many who have relied on his deep knowledge of the world of electronic transactions. He is known for being an innovator, advocate, and expert for all things gift cards. Niedbalski had the early vision to disrupt stored value and began the conversion process from paper certificates to plastic gift cards. He was also on the forefront of the disruption curve again when he started Transaction Wireless and began digitizing gift cards for mobile redemption.

IMA President John Hornbogen, CPIM, First Data Corporation, said he picked Niedbalski because of his focus on engaging customers and delivering what they want. “That, along with his innovative ideas and a whole lot of energy, have kept Tom at the forefront of gift cards and made him an invaluable resource to many of us as we made our way in this business," Hornbogen said. 


Tom Niedbalski and John Hornbogen at the 2018 IMA Summit

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View the Awards Dinner ceremony on the IMA Summit 2018 Recap page

Contact: Ione Terrio ● iterrio@incentivemarketing.org ● 952-928-4649