Chicago Blackhawks John F. McDonough to Keynote IMA Summit

McDonough’s success with reinventing sports teams and engaging fans year-round aligns with IMA’s conference theme of innovating to stay relevant and motivating audiences to action. 

MINNEAPOLIS – Mar.  21, 2019 – The Incentive Marketing Association (IMA) announced Chicago Blackhawk’s  President and CEO John McDonough will keynote the IMA Summit July 22-24, at the Loews Chicago Hotel.
Through McDonough’s guidance, under what Forbes magazine has called “The Greatest Sports-Business Turnaround Ever,” the Blackhawks have revitalized the team's profile and re-energized its fan base. Since McDonough joined the Blackhawks, the team has won Stanley Cup titles in 2010, 2013 and 2015, becoming the first organization in the NHL's salary cap era to capture three championships.

“We’re very excited to have John McDonough as our keynote speaker this year. His success with engaging fans and putting the Chicago Blackhawks back at the top of professional hockey is very inspiring,” said IMA Summit Chair, Don Killingback, Wyndham Destinations. “It’s also a universal message. We are all looking for ways to continually improve how we help businesses connect with their audiences to increase employee engagement, sales and customer loyalty,” Killingback added. 

With McDonough's leadership, the Blackhawks' success has been recognized by SportsBusiness Journal, earning coveted nominations for the publication's Professional Sports Team of the Year in 2009 and 2014. The organization was also voted to have the "Best Business Savvy" by The Hockey News' 2012 "Best of Everything in Hockey" issue, in addition to being named "Best Franchise" in their 2014 "Franchise Ranking" issue. McDonough created the team's "One Goal" slogan, a mantra that has become instrumental to the Blackhawks marketing, branding and organizational culture.
“Recent studies show there’s growth opportunities for incentive industry businesses. We’re hoping all Summit attendees can learn from McDonough’s creative strategies and apply that to help grow our own businesses,” Killingback added.

The IMA Summit connects incentive program designers and travel programs, merchandise, gift card, loyalty and B2B buyers with resources and opportunities to grow their businesses.  Educational sessions provide data, insights and strategies while networking helps attendees meet new business contacts.  

To register online, view the conference schedule or learn about sponsorship opportunities, silent auction donations, private hospitality spaces and more visit the IMA website .

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