How Can CEOs Attract The Instagram Generation?

CEO Today article by IESP President David Gould, CPIM, CR Worldwide

Big enterprises are creating workspace cultures designed to appeal to an Instagram generation in a bid to attract a new generation of contingent workers that value personal recognition over salary and are increasingly choosing start-ups over big businesses.

Here David Gould, CEO of CR Worldwide, explains why older corporations must change their ways to attract the new workforce.

Recent developments indicate that established corporations are experiencing severe problems in appealing to young talent. Almost half of millennials plan to leave their current job within a short period and big brands that were previously the ‘employers of choice’ for graduates are now losing out to start-ups in the race to recruit this generation.

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