Motivation Is In the Cards
Spotlight on the IGCC and the Gift Card Industry
PIP article By Brian Summerfield
Branded currency continues to progress in our technology-driven world. What once was a written gift certificate has transformed to a "digital wallet" app on a phone. PIP's "Motivation is in the Cards" highlights the Incentive Gift Card Council (IGCC) and its recent movement to keep their members and those in the gift card industry up-to-date in an evolving industry. Three board members explain IGCC's several formats of education and how they bring awareness to their industry that is so heavily impacted by technology.
IGCC President, Ashley Harris, National Gift Card
IGCC Executive Vice President, Katie Dougherty Red Lobster
IGCC Vice President - Education, Martha Weaver, Raise.com