Motivation Is In the Cards

Spotlight on the IGCC and the Gift Card Industry

Premium Incentive Products article By Brian Summerfield

May/June 2019

Branded currency continues to progress in our technology-driven world. What once was a written gift certificate has transformed to a "digital wallet" app on a phone. PIP's "Motivation is in the Cards" highlights the Incentive Gift Card Council (IGCC) and its recent movement to keep their members and those in the gift card industry up-to-date in an evolving industry. Three board members explain IGCC's several formats of education and how they bring awareness to their industry that is so heavily impacted by technology.

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IGCC President, Ashley Harris, National Gift Card
IGCC Executive Vice President, Katie Dougherty Red Lobster
IGCC Vice President - Education, Martha Weaver,