Six Tips for Maximizing Your Gift Card Program

Prevue article by Geri Bain

Gift card programs can be crafted to fulfill strategic goals and tailored to individual recipients. Incentive Marketing Associations’ Incentive Gift Card Council (IGCC) offers advice on how meeting planners can best utilize gift cards in their programs.

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IGCC Member, Eric Thiegs, National Gift Card
IGCC Board Director, Hollis Thornton, CPIM, CashStar, Velocity B2B
IMA Board Director & IGCC Member, Jim Atten, RetailMeNot, Inc.