ASI Study: More Companies to Give Corporate Holiday Gifts
The annual gift-giving survey also showed that companies plan to spend more per gift on items they give to customers/prospects.
An Advertising Specialty Institute (ASI) article
By Christopher Ruvo
October 4, 2018
ASI’s Corporate Gift Giving Study finds increases in gift giving during 2018 holiday season from companies to both their employees and clients. An expected 73% of gifts which companies distribute will feature an imprinted logo, and 48% of companies said every item they provide will feature their logo.
Gift cards take the top ranking of gift category, followed by multiple types of merchandise. Also notably mentioned was the present of “gift points” for recognition programs. An expert also commented, “choice is trending” and that allowing your gift receivers to choose from a variety of options boosts your chances of their satisfaction.
The Incentive Marketing Association covers representation of every segment of the incentive marketplace. IMA members can be the solution to holiday gift giving, in any direction a company wishes to take it. Explore our online directory
to connect with the experts that will make gift planning effortless.