Neuroscience (Yes, Neuroscience) Can Amplify Your Holiday Promotions and Create Year-Round Profitability

A Dealerscope article by Theresa McEndree | November 7, 2018

Learn how the neuroscience of the halo effect is associated with using a branded gift card to increase holiday spending, as well as extend brand exposure once the holiday season has passed; according to an Incentive Research Foundation study on biometrics. IMA and IESP member Theresa McEndree discusses the unconscious indicators consumers exhibit when presented with gift card rewards for Dealerscope.

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