Report: Gift Cards for Dining and Movies Are Most Favored
Blackhawk Network report also finds strong preference for physical gift cards.
An Incentive Magazine article by Alex Palmer | November 13, 2018
IMA member company, Blackhawk Network's survey "2018 State of the Consumer Gift Card Preferences" found that dining, movie, sporting goods, beauty supply and specialty home goods are the most popular holiday gift card categories. Physical gift cards still reign supreme, but there is a growing interest in digital gift cards, with favorite categories being office supply, grocery, general entertainment and travel.