Say 'Thank You' With Holiday Gift Cards
An Incentive Magazine article by Alex Palmer | December 04, 2018
Magazine spoke with Deborah Merkin, CEO and founder of GiftCard Partners
about the advantages of rewarding employees with gift cards during the holidays. Gift cards carry a flexible, yet personalized message that says "thank you" to employees, vendors and business partners. Merkin highlights the importance of knowing your recipient when determining the brand and the method of delivery (physical card or e-gift card) to maximize your rate of engagement.