Every Successful Incentive & Loyalty Program is Acting on This Information. Are You? 

Every B2B Incentive & loyalty program manager is looking for an edge to improve business success and increase ROI for their company, but to do this you need to know what best practices, trends and innovations to capitalize on.

New original research conducted across both Corporate Buyers and Solution Providers of B2B incentive and loyalty programs shows which program-related objectives are changing among corporate buyers, the trends & innovations in the space and what the minimum requirements are that your program should be in compliance with.

What You Need to Know & What You’ll Learn

This research highlights that no two programs are the same and that there are tactics driving success to reach their full potential, such as:

  1. The 10 changing program-related objectives
  2. Top 5 trends for Incentive & Loyalty Programs
  3. 10 Critical Program Requirements

Download the paper here to get the full details, insights and best practices on programs across all of the major B2B incentive and loyalty programs.


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Program Compliance: Minimum Requirements

As a part of the best practices shared in this research you will be shown what the minimum requirements are for an Incentive & Loyalty Program, its design and infrastructure.

Is Your Plan Meeting These Requirements? 

Download the paper below to see if you are or what you need to meet these standards moving forward.


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About the Incentive Marketing Association (IMA)

The Incentive Marketing Association (IMA) brings together the leading experts across the incentive, reward and recognition industry. Within the IMA our IESP members are the top incentive and loyalty program design experts who share their research and expertise via white papers, blogs and podcasts.

Visit the IESP for more valuable insights.