About IMA

The Incentive Marketing Association (IMA) is an organization of providers of incentives, corporate gifts and related services. We are dedicated to promoting high standards of professionalism in the incentive and recognition field, creating greater awareness of incentives, and helping our members prosper in a changing business environment through education, training, research, and marketing services.  Founded in 1998, IMA’s membership comprises 500+ individuals and businesses engaged in providing goods and services for incentive buyers and suppliers.

  • IMA is the only organization in the field representing every segment of the marketplace including: advertising/sales promotion agencies; consultants, distributors; gift card suppliers; fulfillment companies; incentive houses; manufacturers; national marketing companies; performance improvement companies; representatives; recognition companies, travel specialists and the industry’s major trade publications and trade show managers.
  • IMA is a network to find all the expert resources for recognition and incentive programs.
  • IMA provides education, conferences and webinars, and research to help businesses use incentive programs to motivate employees and customers.
  • IMA is a leader in the Incentive Federation, the industry’s government relations organization.

84% of U.S. businesses and 92% of companies with over $5 Million in revenue spend over $176 billion annually on non-cash incentives through award points, merchandise, travel, experiential awards and gift cards to reward sales staff, employees, channel partners and customers.

Our Mission

Advocate for and promote the use of incentives and recognition to improve business performance.


  • Increase Productivity
  • Boost Morale
  • Enhance Quality
  • Foster Teamwork
  • Decrease Absenteeism
  • Improve Work Habits
  • Ensure Safety
  • Reward Loyalty
  • Attract & Retain Quality Employees
  • Engage Participants

Join IMA Today!

Become a member for the best visibility and networking opportunities in the incentive industry.

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