Tim Houlihan is the founder and chief behavioral strategist of BehaviorAlchemy and is passionate about findings answers to the why-we-do-what-we-do question. His consultancy applies a behavioral lens to improve the lives of workers, customers and policy makers. He is a co-founder of Behavioral Grooves, a weekly podcast with listeners in more than 100 countries. Previously, Tim was Vice President of Reward Systems at BI WORLDWIDE where his responsibilities included a $300 million global portfolio of reward systems and platforms, the behavioral sciences strategist, and was the chief liaison to research partners in universities around the world.