Resources, Studies, & Articles

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NEW GUIDES!

Best Practices in B2B Gift Card Buyer Vetting

Properly vetting your B2B gift card buyers helps to mitigate fraud and is vital to your organization’s success and reputation. The Incentive Gift Card Coalition (IGCC) has developed this guide with tips and insights from members, for members.

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Driving B2B Gift Card Channel Growth Through Lead Generation

The B2B gift card channel is growing rapidly and well-managed lead generation strategies are essential to fueling sales growth. The Incentive Gift Card Coalition (IGCC) has developed this guide with tips and insights from members. 

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All RESOURCES

Resource Guides

Best Practices in B2B Gift Card Buyer Vetting

Driving B2B Gift Card Channel Growth Through Lead Generation

How to Gain Support from Your SLT

Gift Card Buyer's Guide

How to Value a Gift Card Program: A Guide for Merchant Brands

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Session Recordings & Recaps

DEIB Session – Crafting Belonging: The Subtle Art of Infusing Diversity and Inclusivity into Gift Card Designs

DEIB Session – Be Focused: Cutting through Chaos and Managing Life as a Badass

2023 IGCC Member Meeting @ RGCA Forum Presentation  

Prepaid Market: Current State and Incentive Trends

Gift Card 101  

Generation Z - Attitude Towards Gift Cards, Loyalty Programs and Incentives

View Webinar Recordings Here

View Summit 2023 Session Recordings Here

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Other Resources

2024 Gift Card Industry Events Overview

Gift Cards - The Gift of Choice

International Glossary of Terms

Gift Card Studies

Gift Card Fraud

Escheat Law

Gift Card FAQ

Trade Publications

Regulatory Reference Guide

Gift Card Industry News

IMA News