Resources, Studies, & Articles

Best Practices in B2B Gift Card Buyer Vetting

Properly vetting your B2B gift card buyers helps to mitigate fraud and is vital to your organization’s success and reputation. The Incentive Gift Card Coalition (IGCC) has developed this guide with tips and insights from members, for members.

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Driving B2B Gift Card Channel Growth Through Lead Generation

The B2B gift card channel is growing rapidly and well-managed lead generation strategies are essential to fueling sales growth. The Incentive Gift Card Coalition (IGCC) has developed this guide with tips and insights from members. 

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