Join the Incentive Gift Card Council


The Incentive Gift Card Council (IGCC) was created to provide an awareness of gift cards/certificates as a viable option for use in premium and incentive programs. The association works to educate the industry on the benefits of gift cards/certificates, including choice, value and service, and attributes recipients say that they want their awards to have.

The IGCC is dedicated to furthering the education of corporate America on the use of gift cards and certificates as corporate incentives. IGCC is a Strategic Industry Group within the Incentive Marketing Association (IMA), and requires a membership to the IMA. Individuals may sign up for both at once, or join this SIG at a later time after their IMA membership is in place.

Your IMA/IGCC membership will help you increase your networking opportunities, give you access to key educational opportunities, identify trends, influences and strategies within the industry and leverage your promotional dollars. IGCC’s efforts are geared towards achieving the ultimate goal— increased use of gift cards in the B2B incentive / loyalty marketplace and other third party channels to drive increased sales opportunities for IGCC members. 

IGCC Membership Requirements

  • Membership with the IMA - You must be a current IMA member to join IGCC
  • Established presence in the B-2-B marketplace as evidenced by your promotional literature

IGCC Membership Types & Dues

IGCC Primary Membership

The first individual to join IGCC from your company will join as the Primary Member. There is only one Primary member per company.

Dues: $500 annually, and are in addition to IMA's Primary or Affiliate Member annual dues.

IGCC Affiliate Membership

After your company has joined with one individual as the Primary Memberr, all other professionals from your company who join IGCC will do so at the Affiliate level.

Dues: $250 annually, and are in addition to IMA's Primary or Affiliate Member dues.

IGCC Member in Transition

To help ease the economic hardship some of our members are experiencing due to the COVID-19 pandemic, the IGCC is offering a free Members in Transition membership. This membership allows members who have lost their position in a member company due to a layoff or furlough to receive a non-voting membership through 2020.

Dues: Free


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