Strategic Alliances

The Gift Card & Voucher Association is the industry organisation representing the key players in what is today a £7 billion gift card and stored value solutions market.

The Incentive Research Foundation (IRF), a 501(c)(3) private not-for-profit foundation, funds research studies and develops education serving all segments of the global incentive and recognition industry. Our research and education focuses on incentives, recognition, and motivation in the workplace with specific research in to engagement, non cash awards. Over its 26 years in existence the IRF has underwritten over 90 projects and committed more than $2 million to research and education.

Founded in 2008, the Retail Gift Card Association is the only trade association representing the closed-loop gift card industry, and is comprised of members committed to promoting and protecting the use of retail gift cards. RGCA members follow a code of principles that promotes best practice standards to help the industry grow, shaping it in ways that benefit both members and consumers.


The Gift Club is marketed globally as a comprehensive media & marketing solution for companies associated with the Gift Card, Loyalty, Rewards and Incentives markets. The Hub by The Gift Club is an app that connects members and gives them the opportunity to access different networking groups & resources.

WiiN is a network for top female leaders, female founders and entrepreneurs in the global Incentive and Loyalty industry. Members meet exclusively and privately with the goal of creating a community where women in various stages of their entrepreneurial endeavors can connect, renew and evolve – amidst stimulating conversations, special guest speakers, self-discovery activities and knowledge sharing.