Industry News

Your gift card future is Savvy

Posted on 1/23/2019

Study: Consumers Overspend When Using Gift Cards

Posted on 12/11/2018
A study conducted by IMA member company First Data finds that gifts cards not only motivate workers and sales-team members to boost performance, but also to boost their spending. Consumers on average report overspending the original gift card amount

Say 'Thank You' With Holiday Gift Cards

Posted on 12/4/2018
Context Travels, a travel tour company, has launched a new gift card offering that provides recipients with a gift card to be used toward accessing expert-led tours through more than 50 destinations worldwide. Trends say that people are coming to val

Incentive's 17th Annual Industry Roundtable: Merchandise and Gift Card Spotlight

Posted on 11/16/2018
Northstar Meetings Group revisits the Incentive’s 17th Annual Industry roundtables – a series of interviews in 2018 from industry leaders on hot topics in incentives. Thank you IMA member Paul Goran, Rymax Marketing Services; and IMA Members and IMA

Report: Gift Cards for Dining and Movies Are Most Favored

Posted on 11/13/2018
IMA member company, Blackhawk Network's survey "2018 State of the Consumer Gift Card Preferences" found that dining, movie, sporting goods, beauty supply and specialty home goods are the most popular holiday gift card categories. Physical gift cards

Neuroscience (Yes, Neuroscience) Can Amplify Your Holiday Promotions

Posted on 11/7/2018
Learn how the neuroscience of the halo effect is associated with using a branded gift card to increase holiday spending, as well as extend brand exposure once the holiday season has passed; according to an Incentive Research Foundation study on biome

New Travel Gift Card Launches

Posted on 11/5/2018
Context Travels, a travel tour company, has launched a new gift card offering that provides recipients with a gift card to be used toward accessing expert-led tours through more than 50 destinations worldwide. Trends say that people are coming to val