Gift Card Industry News

The Incentive Marketing Association Launches Enhanced Awards Event

Posted on 1/23/2020
To recognize the ever growing and developing landscape in which we all operate, we are delighted to announce that the IMA Awards are being updated and enhanced.

New IGCC Guide Helps Organizations Optimize Gift Card Purchases for Employee Recognition

Posted on 11/18/2019
Just in time for end of year employee and customer recognition gifts, the Incentive Gift Card Council’s (IGCC) new buyer’s guide provides important tips and considerations to help buyers provide meaningful gift card choices and save money.

Onward & Upward: IMA Sees Membership Growth, Positive Direction

Posted on 11/12/2019
IMA continues to provide value for its members—promoting the use of incentives, helping to enhance business performance and connecting members from across the marketplace.

Blackhawk Network Study: Employees Want Gift Cards and Bonuses

Posted on 11/4/2019
New research examines what employees most prefer (and expect) from their employers to close out 2019

National Gift Card Rebrands as NGC

Posted on 10/28/2019
National Gift Card (NGC), one of the world’s largest and most-automated prepaid technology providers, has rebranded itself as “NGC.”

Study Shows Gift Cards Can Give A Boost To Small Businesses

Posted on 11/12/2019
(NAPSI)—If you own or run any of America’s nearly 31 million small businesses, recent research reveals gift cards can be a real gift to your bottom line. According to a 2019 Small Business Gift Card Study commissioned by First Data, now Fiserv, gift

The Incentive Impact: A Look at the State of the Incentives, Recognition & Rewards Industry

Posted on 10/16/2019
How (and where) are U.S. businesses using non-cash rewards most effectively? IMA members explained a recent Incentive Research Foundation study conducted to answer many questions asked by people interested in the well-being of the rewards industry to

To Give (Well) Is to Receive

Posted on 9/19/2019
A Guide to Business Gifting

The International Perspective

Posted on 11/12/2019
Rewards and incentives often are used to help encourage creativity and resourcefulness among employees, and as a way to show appreciation to customers for their business. Experts say that in managing global incentives and rewards across a multicultur