Find a Gift Card Provider


The Incentive Gift Card Council is comprised of many different types of companies within the Gift Card industry. From Merchant Partners (like retail, dining, or other places you may shop) to Vendor Partners (like card printers, marketing agencies, etc.) you will find what you’re looking for to either jump start your gift card program or enhance an existing one.  Check out the categories below to find a member that fits your specific need.


A merchant or retailer is a company whose core business is to sell consumer goods and services directly to the end consumer (such as a coffee shop or department store). Use this to buy gift cards directly from the company of a specific brand.

Gift card distributors provide gift cards for multiple brands and/or pre-paid Visa, MasterCard, Discover or American Express cards as well as provide multiple distribution offerings through 3rd party, B2B and online sales channels.

Gift card vendors drive the betterment and innovation for the gift card industry and the overall consumer experience through product, technology, and enhanced capabilities for retail gift card programs.

A gift card agency manages gift card programs on behalf of the retail brand. This may include sales & marketing, contract negotiations, sales reporting for these programs/channels. Typically, they are an extension of the retail brands gift card department handling non-store programs and other channels outside the in-store programs. They may also advise the retail brand on best practices for marketing and advertising their gift card programs.