IGCC Virtual Membership Meeting
April 8, 2020
Although we didn’t get the chance to meet in person, the IGCC is dedicated to bringing our members valuable content. This year, the Spring Membership Meeting went virtual!
We pulled together great content to help you stay engaged and educated on the latest news and information in our industry. The following topics were covered:
- Corporate Outreach Update
- Unconventional Methods to Get B2B Leads
- Building a Year-Round Promotional Calendar
Unconventional Methods to Get B2B Leads
Most merchants have their go-to strategies for engaging with B2B partners, but new ideas and new channels can pop up from some unexpected and overlooked places. We’ll talk to merchants and vendor partners who have found success in trying unconventional methods to drive B2B leads, and get you thinking about how you can grow this side of your business.
Building a Year-Round Promotional Calendar
While planning for the Q4 holidays is typically top-of-mind for those in our industry, there are promotional windows throughout the rest of the calendar year that provide valuable opportunities to engage with customers. We’ll hear from merchants and vendor partners who have successfully identified and incorporated other key promotional periods into their planning efforts, and the tactics that they’ve used to increase sales.