Loyalty Programs - Research Results
September 9, 2020
daVinci Payments, an IMA Member, recently released a new national study
that identifies the top brands in loyalty and key loyalty insights at a time when 97 percent of American adults now participate in loyalty programs and expect significant rewards from the brands they buy.
The insights from this study identify the importance of loyalty programs and making enrollment, engagement and reward distribution mobile-first and easy to use. They also identify the importance of prioritizing reward choice and relevancy based on specific customer base, product usability and traits. Click here to download daVinci Payment’s study.
Presented by: Rodney Mason, CMO, daVinci Payments