IGCC Webinar:

Loyalty Programs - Research Results 

September 9, 2020

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daVinci Payments, an IMA Member, recently released a new national study that identifies the top brands in loyalty and key loyalty insights at a time when 97 percent of American adults now participate in loyalty programs and expect significant rewards from the brands they buy.

The insights from this study identify the importance of loyalty programs and making enrollment, engagement and reward distribution mobile-first and easy to use. They also identify the importance of prioritizing reward choice and relevancy based on specific customer base, product usability and traits. Click here to download daVinci Payment’s study.

presentation slides

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Presented by: Rodney Mason, CMO, daVinci Payments

Rodney leads insights and marketing for daVinci Payments. daVinci blends art, science and a quarter-century experience to deliver corporate payment solutions that work harder for brands, their customers, employees, contractors, loyalty and promotion participants and channel partners. Prior to daVinci Rodney led strategy and marketing for payment companies in the rewards and incentive industry and also headed top ad and digital agencies working with financial clients including PayPal, Capital One, Chase and Bank of America and also in other industries including Automotive, CPG, Entertainment, Retail, Technology, Telecom and Travel industries.

Rodney is  a featured thought leader in news sources like Forbes, Harvard Business Review and SXSW and a top followed marketer on social media with over 120,000 followers.

https://www.linkedin.com/in/rodneymason/ | Twitter: @rodmoose