IGCC Webinar:

2024 Gift Card Trends: Incentive and Reward's Impact on the B2B Market

September 20, 2023 @ 12:00 PM CT

IGCC will host Jordan Hirschfield, Director of Prepaid Advisory Services at Javelin Strategy and Research to share insights into his practice. Jordan will share overall trends in the use of gift cards in B2B markets as well as how consumers are impacted by the benefit of incentives and rewards. This webinar is for IGCC members only. After registering, you will receive a confirmation email containing information about joining the webinar.

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Jordan Hirschfield, Director of Prepaid Advisory Services, Javelin

 Jordan has spent more than 20 years drawing actionable insights from research ranging a variety of topics including customer behavior dynamics, products such as payroll, logistics, and hospitality, and competitive market assessments.

Jordan has spent more than 20 years developing and implementing extensive customer research, insights and analytics programs for organizations ranging from start-ups to Fortune 500 companies in a variety of industries. Prior to joining Javelin, he worked as Director of Customer Insights at GSMA, where he was responsible for all aspects of market research, competitive intelligence and driving voice of customer throughout GSMA’s global event portfolio. Jordan also worked in research and analysis functions at ADP and UPS and was an Associate Producer of financial news programs at CNN.

Jordan has B.A. in Journalism from the University of Wisconsin and an MBA from Georgia State University.