IGCC Webinar:

Brand Partner’s View - Navigating Gift Card Program Trends: Insights on 2023 Annual/Holiday Learnings and 2024 Initial Guidance (Part II)

February 14, 2024 • 11:00 am - 12:00 pm CT


Join us for part two of an insightful webinar series where key players in the gift card ecosystem—Distribution Partners and Brand Partners—unravel the intricate tapestry of trends witnessed in gift card programs throughout 2023. In Part II, we’ll learn from Brand Partners on their collective expertise as they share their observations from 2023 and provide strategic insights on incorporating these learnings into a successful 2024 strategy. Whatever your role is in the B2B gift card space, we invite you to come prepared with questions for IGCC’s distribution partners, and bring your own insights and experiences to share with the IGCC community.

  • A closer look at the observations made by brand partners regarding product preferences in gift cards and purchasing trends.
  • Collaborative discussion on translating observed trends into actionable strategies for the upcoming year.
  • Concrete steps for incorporating distribution, product innovation, and marketing insights into a comprehensive 2024 gift card program strategy.
Register for Part I to gain a 360-degree view of the gift card landscape, learn from the experiences of industry leaders, and position your brand for success in 2024.