Incentive Gift Cards Get Even More Popular in a Touchless World

Sales & Marketing Management magazine article by Paul Nolan

Gift card use in corporate America is having a moment.

Actually, as the return to offices has been pushed back by most companies due to another spike in COVID cases, the gift cards moment will likely be extended indefinitely.

The pandemic has generated a steady stream of stories about managing remote teams, and gift cards are invariably mentioned in most. Gift cards were a common component of employee recognition programs prior to the pandemic, but the forced cancelation of incentive travel programs and gift cards’ ease of use in a world that is not working together has produced a significant increase in their use. The Incentive Research Foundation (IRF) reported late last year that since the business world went remote in March 2020, there has been a 26% increase in the use of gift cards in workplace incentive programs.

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