Liven Up Your Incentive Program with Experiential Communication


Tuesday, October 20 | 11:00 am - 12:30 pm CT

The debate of the impact of cash vs non cash rewards is over and companies are seeing the benefits of adding experiential rewards as an incentive, over traditional rewards. But this is just the start. How can companies further maximise on the psychology of face to face interaction and lasting impact of experiential events on their audience? Live in-program activities work to ensure education, understanding and engagement of an incentive from the outset and throughout its lifecycle. They work hand in hand from start to finish to maintain visibility, drive behaviour and make the necessary impact to achieve desired KPIs.


Presented by David Gould, CPIM, CR Worldwide

David joined CR Worldwide as CEO in 2014. Leading a team of performance improvement experts, building and managing engagement programs, he is responsible for developing and growing the business to support new and existing clients. David’s key area of expertise is in the reward and incentive industry. He an active member in IMA and is IESP's 2019-2020 President.

David's experience includes Managing Director for Insight and Commercial Director for DSGI Business. He also spent more than eight years as Merchandise Director for IT reseller Micro Warehouse, after fulfilling the role of Business Manager for MacWarehouse.